Use Lady Dollars on any Amazon or Walmart product page to see the different exchange rate for being a woman. Women are typically paid 20% less than men, and that rate is even lower for minority women groups. Originally launched on April 4, Equal Pay Day 2017, Lady Dollars lets you see how much it actually costs to be a woman. Visit aauw.org to learn more about pay inequality. Lady Dollars is an independent project, produced in collaboration with the American Association of University Women. Founded more than 135 years ago, AAUW is the nation’s leading voice promoting equity and education for women and girls.