Connect with your audience and drive more viewers to your content with Bitly’s powerful connection platform. Create short links and QR Codes right from any page. Shorten links with one click Click the Bitly button in your toolbar to create a unique link to the current URL. Your shorter, more memorable link is copied to your clipboard and ready to paste into a post, message, or document. Customize for click-worthy links Is that bit.ly link too generic for you? Customize it by editing the back-half. Then take it to the next level by upgrading your account and replacing the generic "bit.ly" domain with your own brand. Generate QR Codes Create QR codes for print, outdoor, and other ad campaigns. With Bitly, a static QR Code will never get stale—just redirect it when your content changes.