This extension is a productivity tool for Search Engine Optimisation (SEO). It allows the user to perform four distinct tasks: 1. Apply some user-defined appendage text to a text input field 2. Convert some text selected in a a text input field, to title case 3. Change occurrences of "and" to "&", in selected text within a text input field 4. Count the number of characters, in selected text within a text input field The user can set their appendage text in the extension popup. The four actions can either be selected from the extension popup, or via keyboard shortcut keys. The keyboard shortcut keys can be defined via the Chrome extensions page --> Keyboard shortcuts