See a UX principle explained every time you open a new tab. This extension draws on the wisdom and training of Jakob Nielsen, Bruce Tognazzini, Don Norman and other influential UX masters to help you get your UX right. Some of these principles will be reminder to keep you on the right track but you will also learn loads; we know we did when we built it. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.